How it works

Two journeys.
One finish line.

Athletes build campaigns. Brands back them. Athlete Backer connects the two in a simple, transparent marketplace.

For athletes

01
Create your profile
Sign up, add your sport, location, and connect your social accounts so brands can see your reach.
02
Add your race
List your upcoming race — name, distance, date, and the story of why it matters to you.
03
Open your kit
Upload your tri suit, jersey, or bike and mark the spots brands can sponsor, each with a price.
04
Set deliverables
Define what each sponsor receives — logo placement, social posts, race-day photos, and more.
05
Get backed
Brands discover your campaign and claim spots. You're funded before you toe the start line.

01
Search the marketplace
Filter athletes by sport, race date, location, audience size, and budget.
02
Open a campaign
Read the athlete's story, see their metrics, and review available sponsorship spots.
03
Claim a spot
Pick a location on the kit and review the exact price and deliverables.
04
Back the athlete
Confirm your sponsorship. The spot is locked and the athlete is notified.
05
Follow the journey
Track exposure and race-day content as your athlete heads to the finish line.

Every athlete is verified and every transaction is protected.

Clear pricing, clear deliverables, no hidden fees.

Back real people chasing meaningful goals, not faceless inventory.